01869 320 320 sales@morleys.co.uk

Privacy Policy

Introduction

This Privacy Policy details exactly what personal information we do collect, when we collect it and why. It also explains how we store your data and keep it safe.

Legal Basis

We rely on several different legal reasons to collect your data under GDPR these are: –

Consent

In specific situations we will collect and use your data with your specific consent. For example, if you choose to receive emails from us by subscribing to our newsletter.

You have the right to remove consent at any time and where consent is our only legal basis to process your data we will stop when consent is withdrawn.

Contractual Obligations

To comply with our contractual obligations there are circumstances where we need to collect personal information. For example, if you place an order with us for delivery we will collect your address details to pass on to our courier.

Legal Compliance

We may need to collect and process your data If we are required to by law. For example, fraud prevention or other criminal activity.

Legitimate Interest

In the normal course of conducting business we may have a legitimate reason to use your data. For example, we may tailor offers to your individual preferences or use your data when acting on a customer service enquiry.

Personal Data

We may collect the follow information about you:

  • Your name, age, date of birth and gender.
  • Contact details including home and mobile telephone numbers, billing and delivery addresses and email addresses.
  • Your interests and preferences
  • Your online browsing behaviour on our sites
  • Your purchase history
  • Survey and feedback responses, you give us
  • Your marketing preferences. 

We mainly collect this data through your informed consent such as creating an online account with us, placing an order or signing up to our mailing list. We may also collect personal information about you through other channels such as if you were to engage with us through social media or a third-party competition.

How we use your personal data

We use your personal data to provide you with goods and services and provide you with the best possible shopping experience. Maintaining your online account, shopping history and promotional preferences are just some examples of how your data is used by us in achieving this.

Sometimes we will need to share some of this data with third parties such as our courier partners who will be delivering your order.

We will also use your data to comply with our legal obligations for example fraud prevention or other criminal activity.

With your consent we will use your data to provide you with relevant marketing such as emails and adverts you may see while browsing the internet.

Sharing you personal Information 

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store, you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.

We also use Google Analytics to help us understand how our customers use the Site, you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout. 

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to legal requests for information we receive, or to otherwise protect our rights. 

Data retention 

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

Changes 

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons. 

Your rights

If you are a European resident, under GDPR, you have the following rights: –

  • Access to the personal data we hold about you.
  • To ask us to update and correct any out of date or incorrect personal data that we hold about you.
  • To opt-out of receiving all marketing communications from us

If we are unable to action your request, we will let you know why.

If you would like a copy of the data we hold on you or you would like us to update your personal information please contact the Data Protection Officer at sales@morleys.co.uk